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WooTrack: POAS for WooCommerce

Name: WooTrack: POAS for WooCommerce
Availability: InStock
Author: Alin Catrinoiu Barna

Automated Google Ads for WooCommerce profit

by Alin Catrinoiu Barna

Freemium

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About

WooTrack is a WooCommerce plugin designed to automate and optimize Google Ads campaigns based on real profitability rather than revenue metrics. It connects directly to Google Ads and Merchant Center, creating and managing campaigns automatically without requiring user expertise. The tool calculates true profit by factoring in cost of goods, shipping, taxes, and VAT, giving store owners a clearer understanding of advertising performance. A core feature is POAS (Profit on Ad Spend), which enables campaigns to be optimized for profit instead of revenue. WooTrack also categorizes products based on performance, helping users scale profitable items and reduce spending on unprofitable ones. With features like real-time dashboards, automated bidding, and budget adjustments, the tool reduces manual work and simplifies campaign management for eCommerce businesses.

Problem & solution

Problem

Google Ads is complex and lacks real profit tracking for WooCommerce stores.

Solution

Automates ads, tracks real profit, and optimizes campaigns using POAS.

Who it's for

WooCommerce store owners running or planning Google Ads

Main features

Auto campaign creation
Real-time profit tracking
POAS optimization
Product labeling system
Budget auto-scaling