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UTM Mind is an AI-powered UTM link management and governance platform for marketing teams. It helps teams prevent attribution errors caused by inconsistent or broken UTM parameters by enforcing a shared naming convention through attributes and templates. Users can generate individual or bulk UTM links that are validated against custom rules before use, then export links to CSV or Google Sheets. The platform connects via OAuth to ad platforms such as Google Ads, Meta Ads, DV360, CM360, and TikTok Ads to sync tracking templates or URL suffixes without manual copy-paste. It also connects to Google Analytics 4 to pull live campaign data and produce attribution quality reports that surface missing parameters, naming anomalies, and split source/medium values. An AI agent provides a conversational interface to create templates, generate links, sync settings, and audit GA4 data.
Inconsistent UTMs corrupt GA4 attribution and ROAS reporting
Govern UTMs with templates, validation, ad sync, and GA4 audits via AI
Marketing teams managing UTMs across ads and GA4
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