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About
AutomagicWP is a platform designed for managing and distributing updates for private WordPress plugins and themes. It simplifies the process of deploying updates by allowing developers to upload a release once, which then propagates automatically to all connected WordPress sites. This eliminates the need for manual updates using ZIP files and multiple wp-admin logins. Key features include version history, changelog management, GitHub Actions for integration with CI/CD pipelines, and support for license key gating to ensure only authorized sites receive updates. AutomagicWP is particularly suited for private or commercial plugins not listed on WordPress.org, such as agency-built or client-specific plugins. The platform offers a starting free tier and scalable pricing plans tailored for indie developers, agencies, and developers managing multiple plugins. It primarily emphasizes seamless plugin distribution and update automation, distinguishing itself from monetization-focused platforms like Freemius.
Problem & solution
Problem
Manual plugin updates across many WordPress sites are slow and error-prone.
Solution
Centralize releases so connected sites auto-update via API key and CI/CD.
Who it's for
WordPress plugin developers and agencies managing client sites.
Main features
- Version history & changelogs
- Automatic site updates
- Private plugin repository
- GitHub Actions CI/CD
- REST API access
Use cases
- Push plugin updates to client sites
- Private distribution of commercial plugins
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