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About
Audience+ is a specialized tool designed for e-commerce brands using Shopify and Meta (previously Facebook) advertising platforms. It focuses on improving ad performance by connecting Shopify stores with Meta, ensuring that the data used for ad optimization is accurate and clean. The tool addresses common issues associated with Meta's data signals, such as the 180-day pixel limitation and inaccuracies caused by iOS tracking restrictions. By syncing real-time customer data directly from Shopify, Audience+ removes these limitations and feeds Meta with high-quality, structured audience signals. This enhances Meta's learning processes, allowing for better ad targeting and performance. Audience+ is particularly effective for broad targeting campaigns, helping advertisers maintain CPM stability while achieving scalable results. Its features include real-time data sync, AI-powered audience creation, and signal structuring designed to work harmoniously with Meta’s algorithms, ultimately improving ad delivery and return on ad spend (ROAS).
Problem & solution
Problem
Meta Ads optimize on incomplete Shopify/pixel data, harming delivery and reporting.
Solution
Sync Shopify first-party data to Meta as clean audience signals for broad optimization.
Who it's for
Shopify e-commerce brands running Meta ads
Main features
- Real-time Shopify↔Meta sync
- Audience segments setup
- AI audience signal creation
- Signal layer for broad ads
- Light exclusion layer
Use cases
- Restore audiences beyond 180 days
- Improve broad campaign learning
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