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About
Appskale is a robust analytics platform specifically designed for tracking and improving the performance of Apple Search Ads. By integrating with RevenueCat, it provides users with detailed insights into keyword-level lifetime value (LTV) and return on ad spend (ROAS), enabling more efficient ad spending and campaign management. It eliminates the manual work of calculating LTV by automatically linking subscriptions to keywords, campaigns, and countries in real time. Users benefit from quick setup, GDPR compliance, and advanced security features. The platform offers keyword performance data by country, allowing for precise scaling and optimization across different regions. Additionally, its use of AI helps forecast keyword performance, ensuring smarter ad spends and campaign strategies. Appskale caters to various user needs with its tiered pricing structure and provides dedicated support for effective use of its features.
Problem & solution
Problem
Hard to link Apple Search Ads keywords to subscription revenue/ROAS
Solution
Connect Apple Search Ads+RevenueCat to track keyword LTV/ROAS by country
Who it's for
iOS app developers using Apple Search Ads and RevenueCat
Main features
- Keyword-level LTV
- Keyword ROAS by country
- Real-time conversion tracking
- RevenueCat integration
- Campaign performance filters
Use cases
- Find profitable keywords by country
- View LTV/ROAS without spreadsheets
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